Pledge to ensure a SHARKLESS supply chain, not a SHARKLESS world:

1 Acknowledge the persistent use of shark squalene as an industry-wide problem.

2 Implement a customized #SHARKLESS Policy with the help of AE.

3 Mandate squalene origin testing pre and post formulation through AE.

We use science to substantiate labelling claims and ensure ingredient integrity.

We are #ALLEARTHLINGS.