ENCOURAGE BRANDS TO #pledgeSHARKLESS ON SOCIAL
Ask skincare and cosmetic brands to guarantee the use of plant-based squalene by tagging #pledgeSHARKLESS.
Brand behaviour changes when consumers demand it. Your voice matters.
SAMPLE CAPTIONS
@BRAND shark squalene and plant squalene are often mixed together. #PledgeSHARKLESS to
be certain.
@BRAND, despite your best efforts, your squalene may be coming
from sharks. Find out. #PledgeSHARKLESS.
@BRAND, do you know where your squalene comes from? #PledgeSHARKLESS with #AllEarthlingsOrg.
@BRAND there could be shark liver oil hiding in your makeup. To be sure #pledgeSHARKLESS with #AllEarthlingsOrg.
